Philo TV

Premium Channel Launch

With Philo's base package boasting over 60 channels, the addition of STARZ & Epix as premium channels presented an exciting opportunity. I was entrusted with the responsibility of crafting a compelling social campaign and designing matching landing pages for the launch.

Art Direction. UI. Web. Motion. Social. Branding
Role: Art Director, Product Designer

The central theme of our campaign was "ADD MORE," aimed at encouraging our audience to enhance their base package by incorporating these premium channels. With a keen focus on engaging storytelling and impactful design, our social campaign showcased the enriching content that STARZ & Epix brought to our platform. Meanwhile, the carefully curated landing pages provided a seamless and immersive experience, compelling users to take action and unlock a world of premium entertainment.