Senior Art Director in San Francisco, CA
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home for the holidays

Philo TV

Home for the Holidays

The campfire crackles, its sound bringing immense comfort and satisfaction, just like the final ornament placed on the tree. It embodies that delightful holiday feeling. At Philo TV, our vision is to create a gathering place for people during the festive season, providing the ultimate experience of "Channel Comfort."

Art Direction. Storyboarding. Videography. Social
Role: Art Director


With a budget allocated for shooting social assets for the holiday season, I took the reins of conceptualizing the entire campaign. Collaborating with a production company, we set out to bring this vision to life. While on shoot, I was a key member of the art department, I assumed the responsibility of meticulously decorating each scene for the shots. From the initial planning stages to the final execution, I handled all aspects of the artistic process, ensuring the creation of visually captivating and compelling assets for our holiday campaign.

 
 

I hired and worked with a local pastry chef to recreate a “Philo Gingerbread Living Room”

 
 

 



Behind the Scenes